Website flipping has come to stay in this digital world that entails turning you from a zero level to a self-sufficient individual.

You may wonder what is flipping websites and how they can quickly change your financial status. Website flipping isn’t one of those get-rich-quick schemes ( not that I’ll ever encourage you to join any, though ); it’s simply a business strategy for buying and selling websites.

Look at it this way: you have the capital to buy a website; good, you did it. Then, you decide to revamp the site and sell it to potential customers at a heavier price. That’s simply website flipping.

You get your profit from the selling price since it’s higher than the cost price of getting the website in the first place. If you’re going into website flipping, you’ll need to beware of scammers and other people in the business for the wrong reasons.

Here are seven simple steps of starting a website flipping business with examples.

Select a Profitable Niche

This step is the first thing you wouldn’t want to miss out on because it’ll determine how far or how successful your plan to sell the website becomes.

Selecting a niche means looking out for ideas that are in high demand. These niches are the ones that, no matter how competitive websites get, they’ll never run out of an audience.

Some of the high-yield niches we have in the digital market today include;

• Travel
• Technology
• Food
• Personal Finance
• Business
• Personal Development

An example is a business blog, probusinessideas.com, which focuses on business owners and entrepreneurs, sharing ideas like agriculture, business grants & opportunities, etc.

Find a Website to Flip

This step is crucial; you must take care, or you’ll start losing money and time too early in the business.

Let me guide you toward choosing the right website to flip.

The main thing you want to consider before getting your first website to flip is whether you’re building your own from scratch or buying from someone.

Here’s the catch about the two options: if you build yours, you’ll have complete control over its domain name and content. However, you’ll need expertise or pay for one, which will take time.

On the flip side, buying a website from elsewhere will save you all that time. Additionally, selling a brand new website has less chance than an old one with an index on search engines.

Negotiate and Buy Your First Website to Flip

At this point, you’re already sure of the website you want to buy. Here’s where you want to go ahead with making negotiations.

First of all, you have two options to buy websites from;

• Solo sellers waste a lot of time.

• Website flipping marketplace like Flippa, which has many advantages over others like ease of use, holds money in escrow to ensure you’re satisfaction before releasing it, amongst other things. Flippa also allows flipping, and they guarantee success.

Assess the Website

Before you buy the website, you’ll want to be sure that it has all the necessary and relevant components. Most often, it isn’t about the price tag you see on it but some of its features. It’s a common saying that “what you pay for is what you get.“

Here’s the checklist you must use before deciding on the website;

• Domain history against spam, Google penalties, and shady deals.

• What platform powers the site? WordPress?

• The content quality.

• Website traffic and revenue.

Transfer Ownership of the Site

This step ensures you transfer the site to your name, and it needs some legal backing; otherwise, you’ll end up paying money to scammers.

Make sure the site belongs to whoever is claiming ownership. Here are things you must ensure while transferring ownership to yourself;

• Make sure you’re getting the whole site.
• Create a contract that you and the seller can sign.
• Transfer the website ownership; ensure access to the hosting account, website domain, third-party accounts, and all website files.

I encourage you to use Flippa as your website marketplace since it already has a standard transfer protocol.

Revamp the Site’s Theme and Traffic

If you’ve reached this stage, congratulations because you now have your website. It’s time to recreate it to your taste and sell it for sale.

Revamping a site means changing its theme and content, analyzing the traffic, and figuring out ways to improve it.

Here are simple steps to revamping your site;

• Do a thorough website audit to help identify common SEO mistakes and opportunities. I recommend the use of Heatmaps.
• Create SEO content.
• Boost your website’s monetization.
• Improve your website’s traffic by using SEO keywords, growing your social media presence, writing guest posts, etc.

Time to Sell

You’re now ready to sell your hard-earned website! However, you can wait a while before selling the website while enjoying the passive income that’s coming in.

Nonetheless, whether you decide to sell your site right away or wait a while, here’s how you go about it the Flippa way (And yes! I highly recommend flipping websites on Flippa since you have everything to gain and nothing to lose).

• Ensure you sell on Flippa.
• List your site essentially on Flippa.

Conclusion

After knowing what website flipping is and how it works, you’ll need to make up your mind to start it with the right mindset to make up your mind. If you start this business of making money “fast,” you’ll miss out on many things. The best way to begin is to get on the right platform, decide on a profitable niche, buy a website, revamp it, and then sell it to make your gain.

FAQs

Where Can I Buy and Sell Websites?

There are different website flipping marketplaces online today that you can kick-start your business. Some examples include Flippa, Trademysite, and Afternic. Nonetheless, Flippa is easily used and offers diverse benefits, so I highly recommend it.

How Much Can I Make From Website Flipping?

With website flipping, you can earn a decent living, but calculating the exact amount you’ll make depends on several factors: the nature of the website, the website’s statistics, the website’s history, and your marketing techniques.

How Can I Approach Website Flipping With Strategies?

You need to know how the market works and what’s trending. Know what interests your audience and how to draw attention to your website. Ultimately, use SEO content for your website.

What Are the Pros of Website Flipping?

Aside from the fact that you’ll make money from website flipping if you have enough patience, other bonuses accompany the business: low capital demand, lower entry barrier, and high market demand.

What are the Cons of Website Flipping?

Website flipping has its downsides, which include its need for outsourcing, nil guarantee of success, and significant time investment for success, like months or years.